Formula 1 has announced plans for a public season launch event in 2025, rather than having teams hosting individual car launches.
In the past, each team would choose how and when it unveiled its new car, with recent years seeing a mix of online launches, physical events at either factories or special venues, or even trackside unveilings alongside shakedowns. However, in an attempt to collaborate across the grid, F1 has organized a launch event at London’s O2 Arena on February 18 of next year, where all teams, drivers and team principals will participate.
As well as the livery launches, there will be entertainment and special guest presenters for a show that is due to run from 8pm – 10pm local time in the United Kingdom.
“For the first time we will bring together our fans, all 20 superstars of our sport and some very special guests to officially kick off our new season and mark our 75th year of racing,” F1 CEO and president Stefano Domenicali said. “With 2025 set to be a classic season following all the drama so far in 2024, this is a fantastic opportunity for fans of all ages to experience up-close the incredible entertainment spectacle that is Formula 1.”
The event will be produced by Brian Burke who was also responsible for the opening and closing ceremonies at last year’s Las Vegas Grand Prix (pictured top), and will be open to fans. Tickets range from $74 to $145 and will go on sale at 10am GMT (5am ET, 2am PT) on Friday morning at: www.theo2.co.uk/F175live
“It’s an incredible honor to continue to partner with Formula 1 creating new entertainment experiences, especially this brand-new launch event of the 2025 season celebrating the 75th anniversary of the sport,” Burke said. Through our collaboration with all 10 teams, fans can be assured we’ll be delivering a truly exciting live experience combining the unveiling of the new liveries, interviews with the biggest names in F1, and cutting-edge entertainment. It will be a never-before-seen event not to be missed!”
F1 says the event will also be available to watch live globally, with broadcast details to be announced in the coming weeks.
