F1 Arcade, the world’s first Formula 1 experiential hospitality brand, has announced its next U.S. venue is set to open in Denver’s RiNo District in 2025. Following the launch of the brand’s two stateside venues in 2024 at Boston Seaport in April and Washington, D.C. in October, Denver marks the next phase of F1 Arcade’s plan to open 30 locations globally within the next five years, including additional U.S. venues in Las Vegas and Philadelphia.
Covering more than 15,000 square feet, the venue will feature 69 full-motion simulators, an outdoor terrace, and an island bar, aiming to blend the F1 lifestyle with a high-energy race atmosphere. The venue will also feature a private room with a capacity of 100, 12 additional simulators, and patio access.
Each simulator will provide a realistic and immersive driving experience, giving players the chance to race some of the world’s most iconic F1 circuits from Austin’s Circuit of The Americas to Singapore’s Marina Bay street circuit. Players can choose between head-to-head racing for up to three drivers or team racing for groups of four or more, where they will compete, earn points and cheer on their teammates. Different skill levels from rookie to elite allow for all ages and experience levels to join the fun and race together. The innovative F1 Arcade Hub allows players to create personalized driver profiles to enhance their individual preferences and achievements, play in-venue games and access exclusive prize draws including tickets to grands prix both in the United States and around the world.
To complement the racing experience, F1 Arcade offers an elevated, globally inspired food and beverage menu, that will also highlight locally influenced dishes and more. Alongside its culinary offerings, F1 Arcade will serve an array of handcrafted signature cocktails and non-alcoholic “designated driver” drinks.
“We’re excited to announce our expansion into Denver’s RiNo District, following the success of our Boston and Washington D.C. locations,” said Adam Breeden, founder and CEO of F1 Arcade. “With its dynamic sports culture and thriving social scene, Denver is the ideal city for the next phase of F1 Arcade’s U.S. growth.”
Emily Prazer, chief commercial officer at Formula 1, said: “Formula 1 continues to grow rapidly in the U.S where we’ve increased from one to three races in just four years, and welcomed millions of new fans. That growth is reflected in the rapid expansion of F1 Arcade around the U.S. as Denver is set to become the third venue to open in quick succession.
“The F1 Arcades are a fantastic place to enjoy a genuine Formula 1 experience, from the sim racing through to the dining and their watch parties are unrivaled too. We’re expecting a great turnout at the Boston and Washington venues for the upcoming grands prix and look forward to sharing them and so much more with Denver fans in 2025.”
