A few months on, and with a challenging 2024 season fresh in the memory, Cowell is at the centre of another Aston Martin reshuffle – the team’s Friday morning press release confirming that he is assuming the Team Principal role previously held by Krack.
Aston Martin had hoped to build on a promising 2023 that yielded eight podium finishes with new world champion signing Fernando Alonso and a rise to fifth in the constructors’ standings – while they retained the position last year, there were no podiums and only 94 points compared to 280.
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In changes aimed at delivering “clarity of leadership and as part of a shift to a flatter structure”, Cowell will act as both CEO and Team Principal, with the squad’s Aerodynamics, Engineering and Performance Departments trackside and at the AMR Technology Campus reporting into him.
“I’ve been incredibly impressed by the dedication, commitment and hard work of this team,” said Cowell of his first impressions at Aston Martin. “With the completion of the AMR Technology Campus and our transition in 2026 to a full works team, alongside our strategic partners Honda and Aramco, we are on a journey to becoming a championship-winning team.”
With various knock-on effects, including Krack’s shift to Chief Trackside Officer, Cowell signed off: “These organisational changes are a natural evolution of the multi-year plans that we have scheduled to make and I’m incredibly excited about the future.”
